On the road to success, you may take a few detours, hit some roadblocks and arrive at a different place than you’d planned. I’m still on my journey, and I’m offering you my map for smooth sailing, traveling the Seven Cs of Success.

Clarity: 80 percent of success comes from being clear about who you are, what you believe in and what you want. But you must remain committed to what you want and make sure those around you understand what you’re hoping to accomplish.

A young mathematician was commissioned during wartime as captain of a submarine. Eager to impress his crew and to stress how important it is to strictly observe all safety procedures, the young captain called them all together for a meeting. His instructions went like this:

“I have developed a simple method that you would all do well to learn. Every day, count the number of times the submarine has dived since you boarded. Add to this the number of times it has surfaced. If the sum you arrive at is not an even number—don’t open the hatches.”

Competence: You can’t climb to the next rung on the ladder until you are excellent at what you do now.

Just remember two more things: 1) The person who knows “how” will always have a job, and 2) the person who knows “why” will always be the boss.

Constraints: 80 percent of all obstacles to success come from within. Find out what is constraining you or your company and deal with it.

The Gallup Organization conducted a survey on why quality is difficult to achieve. The greatest percentage listed: financial constraints. Often our lives and careers are shaped by kind of surroundings we place ourselves in and the challenges we give ourselves.

Consider, for example, the farmer who won a blue ribbon at the county fair. His prize entry? A huge radish the exact shape and size of a quart milk bottle. Asked how he got the radish to look just like a quart milk bottle, the farmer replied, “It was easy. I got the seed growing and then put it into the milk bottle. It had nowhere else to go.”

Concentration: The ability to focus on one thing single-mindedly and see it through until it’s done is critical to success.

Great athletes are known for their concentration and focus. As golf great Ben Hogan once stood over a crucial putt, a loud train whistle suddenly blared in the distance. After he had sunk the putt, someone asked Hogan if the train whistle had bothered him.

“What whistle?” Hogan replied.

And let’s not forget Yankee great and America’s favorite philosopher Yogi Berra, who said “You can’t think and hit the ball at the same time.

Creativity: Be open to ideas from many sources. Surround yourself with creative people. Creativity needs to be exercised like a muscle: If you don’t use it, you’ll lose it.

Studies indicate that, between ages 5 and 17, there is an extreme drop in the creativity level in both male and female students. As you grow older, your creativity level decreases proportionally. The good news is that this trend is reversible, as long as you keep challenging yourself. Consider Grandma Moses, who didn’t start painting until age 80 and went on to produce more than 1,500 works of art.

Courage: Most in demand and least in supply, courage is the willingness to do the things you know are right. Courage, contrary to popular belief, is not the absence of fear. Courage is having the heart to act in spite of fear. Don’t be afraid to use it.

Continuous learning: Set aside some time every day, every week and every month to improve yourself. To stay miles ahead of the competition, read trade publications or books, or listen to business CDs during your commute to and from work. Go back to school and take additional classes, or join groups or organizations… Whatever it may be, just never stop learning.

 

Mackay’s Moral: Some people succeed because they are destined to, but most people because they are determined to.

* Excerpted from: The Mackay MBA Of Selling in the Real World

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