If you were given a 180-second opportunity to change your business forever, would you be prepared to do it on a moment’s notice? You would if you learn about the elevator speech as defined by Terri Sjodin in her new book, “Small Message, Big Impact.

The book’s subtitle, “How to Put the Power of the Elevator Speech to Work for You,” gets right to the point: the three minutes or so that you have to introduce your product or service to a potential customer.

In meet-and-greet situations, we have a unique opportunity to start a business relationship. Knowing how to use those few minutes to your best advantage is a skill that is essential to getting to the next level. Are you prepared for this challenge?

Terri Sjodin just became your best friend. “Small Message, Big Impact” is an extremely practical guide that is clearly written and packed full of terrific examples. Click here to read more.

“Small Message, Big Impact”  is available today and I highly recommend it. Click here to get it.

About the author Harvey Mackay

Seven-time, New York Times best-selling author of "Swim With The Sharks Without Being Eaten Alive," with two books among the top 15 inspirational business books of all time, according to the New York Times. He is one of America’s most popular and entertaining business speakers, and currently serves as Chairman at the MackayMitchell Envelope Company, one of the nation’s major envelope manufacturers, producing 25 million envelopes a day.

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