http://www.harveymackay.com/columns/ Weekly columns from Harvey Mackay, best-selling author and top business motivational speaker. Wed, 3 Feb 2010 18:00:00 GMT Wed, 3 Feb 2010 18:00:00 GMT http://www.rssboard.org/rss-specification info@harveymackay.com Copyright 2010 Harvey Mackay http://www.harveymackay.com/columns/archives/2010-02-04.cfm A great product doesn't automatically sell itself, as just about any businessperson who has built a better mousetrap can attest. Effective marketing is a critical factor in priming the pump and selling the customer long before the product is actually in his or her hands. Wed, 3 Feb 2010 18:00:00 GMT http://www.harveymackay.com/columns/archives/2010-01-28.cfm As any successful person will honestly admit, I've had my share of failures. Since this column is limited to 750 words, I won't bore you with the details! Wed, 27 Jan 2010 18:00:00 GMT http://www.harveymackay.com/columns/archives/2010-01-21.cfm Nurturing employees according to Bryant's five steps works for any organization, with particular emphasis on the second point: Give me an opportunity to perform. Once you've hired a potential superstar and that employee understands what you expect, it's time to let the player carry the ball. Wed, 20 Jan 2010 18:00:00 GMT http://www.harveymackay.com/columns/archives/2010-01-14.cfm Gen. David Petraeus has a clear view of leadership, as Maj. John Patrick Gallagher recounts in the book Leadership Lessons of the White House Fellows, by Charles Garcia. One day when Petraeus was a colonel in the 82nd Airborne Division, he asked his soldiers to name the #1 leadership priority of the brigade. Wed, 13 Jan 2010 18:00:00 GMT