Knowing Something About Your Customer Is Just As Important As Knowing Everything About Your Product

  Knowing something about your customer is just as important as knowing everything about your product. Take politicians, for example. A politician will support your proposition only as long as it is politically popular or uncommonly rewarding. That isn’t to say that pols are any less honest or reliable than…

Myths of the Marketplace

  1.       We don’t have any competition. This is the attitude that practically sank IBM, General Motors, Schwinn bikes, and every other company that thought they could disregard and/or abuse their customers endlessly because their products were unique and indispensable. Surprise! They weren’t. Every business, every individual, has competition….

Acting Smart and Being Smart

Of all the human failings that can destroy a business, arrogance is the deadliest.  it is the most readily acquired, the easiest to justify, and the hardest to recognize in ourselves. It’s different from greed, laziness, or dishonesty.  These faults are usually individual flaws, not contagious to entire companies….

Trust The Experts…To Be Wrong

There are two types of experts… and it’s very important to distinguish between them: There is the expert who can make something happen, and there is the expert who can tell you what he or she thinks is going to happen. Get all the advice you can afford from…

The Confidence Game

For about six weeks every year, beginning in late December and continuing through early February, football fans get the ultimate fix: the college bowl games, The NFL play-offs and, finally, the Super Bowl. It’s also an annual refresher course in winning and losing that separates the champs from the…

Strive For Excellence

A friend sent me an amusing story about working for the “Average Company,” which she’d read in Simple Tools and thought it was worth passing on. Now I’m doing you the same favor, because if you are getting bored with striving for excellence or settling for just doing a…

He Who Burns Bridges Better Be A Damn Good Swimmer

Real-estate operators are legendary for slow-pay practices, but I know one who hangs them all out to dry. This gentleman–we’ll call him “Bob”–was the son of a milkman. He made a fortune in the trucking business and wound up owning major-league sports franchises on both coasts. To give you…

You Can’t Solve A Problem Unless You First Admit You Have One

The Same Goes For Business Problems Alcoholics Anonymous has used that principle as a starting point to reclaim thousands and thousands of lives. Thousands more are never reclaimed because it’s so hard to change. Sheer stubbornness has destroyed a lot more bottom lines than new technologies. There were just…

Arrogance: The 7 Deadly Signs

Here is my watch ist for the seven deadly signs of salesperson arrogance: 1. “Our product sells itself.” 2. “The only people on our sales team who matter to me are my superiors or at least my equals.” 3. “Who cares that our competitor’s accounting manager is afraid they’ll…

The Mike Litman Show

I had the pleasure and opportunity to talk with Mike Litman on his radio show about my new book The Mackay MBA of Selling in the Real World. This whole launch process has been a great opportunity to meet and talk to so many impressive and amazing people.  Mike…